WhatKeepsYouAwake.tv
This is the podcast that dives deep into the minds of small business owners and operators—the dreamers, doers, and risk-takers shaping our communities. Each week, we sit down with the incredible people behind local businesses to explore two powerful questions: 1) What keeps you awake at night? 2) Why sign up for these “sleepless nights?”
Episodes

Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
Would you restart your business… after losing 80 employees overnight? In this episode of What Keeps You Awake.TV, host David Hooser sits down with Phoenix legend Dennis Sage, the founder of Dennis Sage Home Entertainment. For over 30 years, Dennis has helped shape Arizona’s home automation scene — wiring smart homes, setting up next-gen security systems, and navigating one of the toughest recessions the market has ever seen. He shares how he bounced back from near collapse, why wired tech still beats wireless, and what it really takes to stay relevant in a world of constant disruption. 📉 How he went from 100 employees… to almost walking away 📈 The exact moment he knew it was time to fight back 🔒 Wired vs. wireless security: what every homeowner should know ⚡ His wildest smart home installs (yes, including a 20-foot gaming wall) 👉 Like this story? Subscribe and follow WhatKeepsYouAwake.TV for more unfiltered founder insights! 📺 Watch more episodes + bonus clips at WhatKeepsYouAwake.TV

Tuesday Jul 01, 2025
This One Google Mistake Is Costing You Customers – Craig Darling Explains Part 2
Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
What if the reason your phone’s not ringing... is because Google doesn’t know you exist? In this action-packed Part 2 of What Keeps You Awake.TV, SEO strategist Craig Darling returns to walk us through the exact process his team uses to skyrocket local visibility — no expensive ads, no complicated tech, just smart execution. You’ll learn: Why your photos, reviews, and profile updates matter more than your website How Craig uses AI to stay ahead of your competitors in search results Why most business listings are costing you trust (and how to fix it in 24 hours) If you’re a local business, contractor, service provider — or just someone tired of throwing money at pay-per-click without results — this episode is your blueprint. 👉 Want help? Book time at darlinglo.co 📧 Or email Craig directly: craig@darlinglo.com 📍 Craig is the #1 search result for “Craig Darling” — he practices what he preaches. 🎯 Like this content? Subscribe to the channel and share this episode with someone building a business. 💬 Drop a comment below: “What keeps you awake?”

Tuesday Jul 01, 2025
Local SEO Secrets Google Won’t Tell You – Craig Darling Breaks It Down Part 1
Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
Running a great business won’t help you if no one can find you. In this episode of What Keeps You Awake.TV, host David Hooser welcomes Craig Darling, founder of Darling Local, for a deep dive into local visibility — what it is, why it’s different from marketing, and how 94% of businesses are doing it wrong. Craig shares how a simple Google+ post launched a 10-year journey into local SEO mastery, and why most businesses are throwing money at ads without ever fixing their foundations. If you’re a service business, restaurant, or local entrepreneur — this episode could change how you think about search forever. ✅ Learn why your Google Business Profile matters more than your website 💰 Stop wasting money on pay-per-click until this is done ⚙️ Real tips to make AI find and recommend your business 👉 Like this episode? Subscribe and follow WhatKeepsYouAwake.TV for unfiltered insight from the real-world trenches of entrepreneurship. 📍 Get in touch with Craig: darlinglocal.co

Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
What does martial arts have to do with business? Everything. In this powerful episode of What Keeps You Awake.TV, host David Hooser sits down with martial arts legend and long-time entrepreneur Ray Hughes. From building a $2M awning company in Phoenix to losing it all and reinventing himself through martial arts, Ray shares real-world business lessons forged in failure, discipline, and grit. Whether you're launching a startup, scaling a school, or just trying to stay in the fight — Ray’s wisdom will hit home. Learn why every business owner needs a “sensei,” how to survive setbacks, and the mindset shifts that separate winners from the rest. 👊 Ray’s story proves: you don’t need a business degree — just heart, hustle, and humility. 👉 Subscribe for more raw founder stories 🎧 Full podcast at WhatKeepsYouAwake.TV

Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
Ray Hughes has spent 40+ years mastering martial arts—and just as long fighting through the highs and lows of entrepreneurship. In this episode of What Keeps You Awake, he shares the hard lessons learned from failed businesses, the mindset that saved him, and why being a Sensei goes way beyond the dojo. From scaling too fast to sleeping in his car just to fund his dream, Ray holds nothing back. If you’re a small business owner, startup founder, or just someone figuring out how to bounce back after a hit—this is the conversation you need to hear. 👉 Don’t forget to subscribe for more inspiring founder stories: WhatKeepsYouAwake.tv #RayHughes #MartialArtsBusiness #EntrepreneurMindset #WhatKeepsYouAwakePodcast

Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
The biotech revolution is happening — and Arizona is leading the charge. In this game-changing episode of What Keeps You Awake.TV, host David Hooser sits down (again) with Joan Koerber-Walker, CEO of the Arizona Bioindustry Association, to explore the bold vision shaping the future of healthcare, entrepreneurship, and economic development. Joan unpacks: The $45B impact Arizona’s bioscience sector is already making Real companies solving cancer prevention, hydrocephalus, and AI-assisted diagnostics Why she doesn’t believe in “artificial intelligence” — and what she calls it instead How the Health Innovation Trust Fund is unlocking funding for early-stage founders Why passion is important — but profit and support networks matter more Whether you’re an investor, a biotech founder, or someone with a big idea — this is the episode that connects the dots. 🧬 Learn more at: https://www.azbio.org/join 📅 Explore October's Arizona Bioscience Week events: https://azbio.org 💡 Early-stage? Apply for free ABio membership (first 2 years) 📢 **Subscribe to WhatKeeps

Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
She’s helped launch thousands of startups — and still refuses to retire. In this exclusive episode of What Keeps You Awake.TV, host David Hooser sits down with Joan Koerber-Walker, the powerhouse behind Arizona’s life sciences momentum. As the CEO of the Arizona Bioindustry Association (AZBio), Joan has impacted over 365,000 entrepreneurs, helped drive billions in economic growth, and continues to shape the future of health innovation in the state. We dive into: The surprising truth behind clinical trials and FDA hurdles How Arizona turned a stadium loss into a biotech win Joan’s hard-earned advice for entrepreneurs (and why passion alone isn’t enough) What it really takes to build an industry — and why collaboration is non-negotiable 👉 Learn more or get involved: azbio.org 📅 Check out Arizona Bioscience Week this October under the Events tab! 🎧 Like what you heard? Subscribe and share What Keeps You Awake.TV with fellow founders and future leaders. 💬 Drop a comment: What biotech or startup idea are you working on right now?

Tuesday Jul 01, 2025
From Camo to CEO: How Mary Hagen Turned a Hobby Into a Business Empire Part 2
Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
From bowhunting to business-building — Mary Hagen shares her surprising startup story. In this insight-packed episode of What Keeps You Awake.TV, Mary returns to reveal how she launched her first company — Hagen Hunting — at just 19 years old. What started as a personal frustration in the hunting gear space turned into a brand with a custom camo line, trade show presence, and eventually, an acquisition. You’ll hear: How she spotted a gap in the outdoor industry The power of starting small (while working a full-time job) Why not every exit needs to be big to be meaningful The lessons she now brings to leading 100+ employees at Colossal This is for aspiring founders, side hustlers, and anyone wondering if they’re “ready” to start a business. 👉 Visit maryhagen.com to learn more 🎯 Like this episode? Subscribe to the channel & share with an entrepreneur who needs to hear it 💬 Drop a comment: What’s your big idea you’ve been sitting on?

Tuesday Jul 01, 2025
She Built a Business That Gives Back: Mary Hagan’s $200M Fundraising Machine
Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
💡 What if a *for-profit business* could raise **$200 million for charity**—while still scaling like a startup? Meet **Mary Hagan**, the visionary behind **Colossal.org**, a professional fundraising company that runs viral online competitions benefiting nonprofits nationwide. In this episode of *What Keeps You Awake.TV*, Mary shares: • How Colossal’s model turns *votes into donations* • Why she pivoted from entrepreneur to full-time philanthropist • The secret to raising millions *without galas or 5Ks* • What keeps her up at night as she leads a 100-person mission-driven team • The one customer email that changed her business forever Mary’s model is shaking up the nonprofit world — and inspiring entrepreneurs everywhere to *do well while doing good*. 🧠 Whether you're building a business, a nonprofit, or both — this is your blueprint for impact at scale. 📌 Learn more: → [https://www.colossal.org](https://www.colossal.org) → [https://www.maryhagan.com](https://www.maryhagan.com) 📣 Like, comment, and **subscribe** to keep up with the founders who are making business *personal*. #MaryHagan #Colossal #SocialImpactBusiness #Philanthropreneur #WhatKeepsYouAwakeTV

Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
💸 How do you scale a homemade cocktail startup into a **multi-brand beverage empire**? With grit, creativity — and $5 million. In this investor-focused episode of *What Keeps You Awake.TV*, host David Hooser welcomes back **Chuck Moore**, founder of Choco Flaco, Elvado, and Elero. Chuck shares: • Why raising capital never stops (and how it's changed) • How he went from $200K family rounds to a $5M national raise • Why crowdfunding is now a key part of his equity strategy • The Gen Z drinking shift — and how Elvado’s THC cocktails fit the future • How global awards and major distribution deals are fueling credibility 🚀 Now entering **12,000+ new stores**, Chuck’s brands are in Total Wine, Bevmo, and Walmart.com — with new innovations coming Fall 2024. 🎯 For investors, founders, and beverage enthusiasts — this is the *real talk* behind launching, losing, pivoting, and scaling in CPG. 🔗 Explore the products: • [ChocoFlaco.com](https://chocoflaco.com) – low-calorie cocktails • [ElvadoDrinks.com](https://elvadodrinks.com) – hemp-infused beverages • [EleroMocktails.com](https://eleromocktails.com) – non-alcoholic sips 📣 Like, subscribe & share to support entrepreneur storytelling with real lessons. 📝 Drop a comment: Would *you* invest in the future of drinks?

About Our Host: David Hooser
- Creator, WhatKeepsYouAwake.tv Podcast
- Founder & CEO, New Shoes Enterprises (Dba AssetBull.com)
- Founder, CEO/President, Franklin Virtual Schools & Franklin Learning Centers
- Chairman/Founder, Educational Assistance Resources Network (EARN)
David Hooser began his career in Silicon Valley, working as an executive at AMD and Motorola before co-founding ILS, Inc., a web services provider acquired in 2000. He then shifted to digital education, founding Franklin Virtual Schools in 2009, which expanded globally before its acquisition in 2019.
In 2012, he founded EARN, Inc., a nonprofit helping underserved students access education. A dedicated entrepreneur and father, David successfully balanced building his businesses while raising two children. Now remarried, he continues developing new ventures alongside his wife, Trang Hooser.