Paul Jeffrey Lost Everything — Then Built the Most Unique Furniture Brand in America

🎨 What happens when a former Ford concept car designer risks it all to follow his creative calling? Meet **Paul Jeffrey**, founder of [Paul Renee Furniture](https://www.paulreneefurniture.com) — a brand redefining luxury furniture as *personal legacy art*. In this powerful episode of **What Keeps You Awake.TV**, host David Hooser sits down with Paul to unpack: • How he lost $100K in his first business move after quitting Ford • The wild transition from car design to custom woodwork • What it means to *make furniture with soul* — for clients across the country • Why design by hand (and from the heart) still matters in the AI era • The bold dream: to create a national maker ecosystem from Phoenix to beyond Whether you’re a **creative entrepreneur**, an interior visionary, or someone looking for furniture that *means something* — Paul’s story will stay with you. 📌 His work’s been featured on the Ellen Show, in top design magazines, and in the homes of high-end collectors. But for Paul, the mission goes deeper: to rebuild the American middle class by reviving craftsmanship and purpose. 🔗 Explore Paul’s work: https://www.paulreneefurniture.com 👍 Like, comment, and **subscribe** for more real stories of passion, purpose, and reinvention. 📝 Drop a comment: What kind of story would *your* furniture tell? #LuxuryFurniture #CreativeEntrepreneur #PaulJeffrey #FounderStory #InteriorDesign