
Tuesday Jul 01, 2025
He Started with Milk Jugs — Now His Cocktails Win Global Awards | Chuck Moore of Choco Flaco
From milk jugs to Walmart shelves — this is **Chuck Moore’s story**. Founder of **Choco Flaco**, Chuck started crafting low-calorie cocktails in his kitchen using a NutriBullet and a dream. Today, his beverage brands (Choco Flaco, Elvado, and Elero) are sold in **16 states**, available on **Walmart.com**, and have won over **50 global awards**. 🎯 In this episode of *What Keeps You Awake.TV*, host David Hooser dives deep into: • Chuck’s kitchen-to-commerce story • How he turned a $500K product failure into a 3-brand empire • The behind-the-scenes of scaling a beverage startup • Lessons in grit, capital raising, and building the *right team* • What makes Elvado legal — and why mocktails are booming 📌 Whether you're an aspiring founder, a beverage industry insider, or just love a damn good startup story — this one’s for you. 🔗 Try the award-winning lineup: - **ChocoFlaco.com** (alcoholic) - **ElvadoDrinks.com** (THC-infused) - **EleroMocktails.com** (non-alcoholic) 👍 Like, comment, and **subscribe** for more behind-the-brand founder journeys. 📝 Tell us in the comments: Which flavor are YOU trying first?
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